Success invites imitation, and there is little doubt that international QSR brand Kentucky Fried Chickenâor KFC if brevity is more your thingâhas ruled the roost when it comes to tasty morsels of deep-fried poultry and sides. So many copycats have hatched over the years that KFC has decided to address the phenomenon again with a cheeky website called Chicken Stock.
Styled after popular stock photography websites, Chicken Stock offers free-to-use high-resolution images of KFC’s menu items. On Chicken Stockâs about page, the QSR brand explained that it had noticed many competitors using fuzzy, pixelated pictures of its signature chicken. Rather than let its food get poorly represented, they’re making available quality photography. KFC explains that âeven though they [competitors] can borrow our pictures, they will never borrow our taste.â
