Shortly after Seth Rogan and Evan Goldberg’s home and native land of Canada decriminalized cannabis, the creative duo best known for stoner fare such as Pineapple Express launched their brand of weed and related accessories, Houseplant. Like all things successful in Canada, Houseplant has set its sights on the US, extending its cannabis business to California and refreshing the brand and packaging in the process.

Houseplant’s brand refresh, a collaboration between agencies MA-MA and Pràctica, uses the original wordmark as a launching off point, building a broader typographic system using a custom-design typeface based on the original logotype. The vintage-inspired color palette is replaced with brighter hues, livening up the range of flowers, prerolls, lighters, glass, and other related items in Houseplant’s range, easily identified by a new illustration system.