Nongfu Spring Changbai Snow Showcases The Real Snowy Mountain Landscape

by Chloe Gordon on 03/22/2022 | 3 Minute Read

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Nongfu Spring Changbai Snow - Natural Jokul Mineral Water

The Quality of the Water Source, Defines the Quality of the Life Creature

Nongfu Spring Changbai Snow Mineral Water comes from the inaccessible and snowy primordial forests of Changbai Mountain in northeast China. The water is sweet and delicious, with the taste of melting snowflakes.

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We hope that, by interacting with packaging, people can experience the ecology of Changbai Mountain water source more vividly than the traditional way of packaging.

The label design is printed on both sides of the bottle. The front side is the hollow-out image of the protected animals in the water source of Changbai Mountain, while the back side is the snowy mountain landscape shot in the water source of Changbai Mountain.

When you rotate the bottle, the parallax effect created by shifting the focus of your eyes from front to back will show a sense of open space and a wonderful sense of immersion, allowing the static landscape to move as if it were looking around. Besides, through the mountain-shaped cut surface at the top of the bottle, you can also see the kaleidoscope pattern like ice crystals. So the whole interactive idea is fresh and interesting.

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The packaging design always centers on the core brand concept of “water, nature and life” Nongfu Spring Changbai Snow, so that consumers can be immersed in the day and night lighting changes of rare animals in the water source and real snowy mountain landscape, arousing people’s awe of nature, responsibility and emotion of environmental protection.

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When carrying out the design, we repeatedly tested the possibilities of superposing both front and back scenes to pursue the best performance effect. When printing, we not only repeatedly tested the ink covering force and permeability to find the best balance, but also took into account the stability of cost and mass production.

The packaging design strikes a balance between sense of high quality and high circulation, and precisely implements the brand equity and product philosophy of Nongfu Spring. After the product came out, it triggered tens of millions of phenomenon-level hot discussions on social media in China. And now, it is one of the most popular packaging designs of mineral water products with consumers.

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Editorial photograph
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