Bula’s creamy and decadent packaging system beautifully reflects the product that lies within. Designed by The Thrills, the updated packaging showcases the cherished Australian ice cream company through a rich historical lens. Plus, the photography style on the front of each packaging praises the mouth-watering tastes while the logo steadily anchors the design.

For over 100 years, Bulla has been one of Australia’s most beloved ice cream brands. To compete in a market where premium brands were gaining popularity, Bulla wanted to launch their own premium ice cream range. And for that, they needed a credible new offering and a compelling new identity.