Cutting through a category that’s often mundane, Mozzo’s packaging implements a stunning, brilliant color palette. Designed by B&B Studio, the packaging system is buzz-worthy. Through a bold type treatment and eye-catching color combinations, consumers are sure to be inspired by the animated packaging refresh.
Our brand reinvention for conscious coffee company Mozzo introduces a progressive logo and contemporary colour palette to help create cut-through in a crowded ‘purposeful’ category.
With a fixed social dividend built into its business model with a remit to support locally-organised grassroots initiatives, Mozzo guarantees continued investment in its coffee-growing communities and is organised around this purpose. The new branding brings to life this role as a catalyst for connection between coffee growers, makers, sellers and drinkers, with an extended Z symbolising a platform for communication and lending itself to animation.
By moving away from Mozzo’s existing Italian-style codes, the rebrand brings authenticity to the brand, and emboldens its voice as a truly ethical challenger coffee.
