Talk about a revolution. The creatively charged London-based brand design agency PB Creative brought Axe, the men’s grooming brand, back to its roots earlier this year. Leaving behind slick, over-designed, rigid stereotypes, the brand has reinvigorated itself into one that’s versatile, creative, confident, and authentic.
Clearly, the PB Creative partnership worked for Axe as they recently partnered again to create a limited-edition collaboration with ice cream brand Magnum. This collaboration coincides with the launch of Magnum Gold Caramel Billionaire, so now you can smell luxe while eating lavishly too, because who said you have to be a billionaire to act like one?
