Minimalist packaging has been hot. Sure, it’s good in some senses as it’s easy to dissect and often quite aesthetically pleasing, but there’s magic when a brand decides to ditch what everyone else is doing a forge a path for themselves.

DoubleDouble is a coffee company based in Australia that’s forging a path of maximalism in its packaging designs. Each blend of coffee was given its own personality through its packaging, and each is beautifully inspired and absolutely unique. The color combinations are unconventional, too, creating designs that make an impact in the best possible way.

If the packaging doesn’t give you a jolt of energy, hopefully, the coffee will.