Buddy Creative created the packaging for Eco Union, the brand that’s inventing a way for creators to paint with a sustainable future in mind. All of their products are created using recycled and sustainable materials, but most importantly, they’re built to last longer than your typical art supplies. The packaging and identity prove the durability, strength, and call to action in a crafty manner. The minimal plastic used in the design also helps push the art world towards a more eco-friendly future.
Eco Union are making a big splash in the decorating industry, getting everyone to up tools and take eco action. As environmental evangelists they are forging a way for professionals and DIYers alike to start painting with the planet in mind. Their innovative range of eco-friendly tools help to preserve the world’s resources while offering top quality products that deliver the very best finish. Using recycled, sustainable and waste materials, their products are built to last and – best of all – improve with every use.
We were called in to give the brand a bold new identity and make Eco Union look as good on the outside as they were on the inside. We stripped things back and dialled up their hands-on approach, celebrating their position as expert industry insiders who believe in actively painting the world better, speaking to customers who care about doing the best job with the best outcome for paint, people and planet.
