LEGO And Adidas Celebrate Superstar's Legacy In Latest Collaboration

by Rudy Sanchez on 06/18/2021 | 1 Minute Read

Launched in 1969, the Adidas Superstar, otherwise known as the “shell toe,” would quickly catch the eye of basketball athletes like legend Kareem Abdul-Jabbar thanks to the sneaker’s toe protection, non-marking sole, and leather upper, which provided more support than the usual canvas shoes on the market at the time.

Dominating on-court, it wouldn’t take long for shell toes to become a part of street fashion, reaching legendary sneaker status thanks in large part to the adoption and shout out from seminal hip-hop group Run-DMC.

Editorial photograph

Superstar’s legacy and cultural impact have been captured in plastic brick form by LEGO’s latest build set, which recreates (one of) the iconic shoes using 731 pieces. As with most kits with this number of parts and complexity, it's intended for adult brick builders and sneakerheads and has small details that add to the fun in putting together, collecting, and displaying the kit.

Editorial photograph

Details continue through to the packaging. Instead of a typical LEGO box with photographs of the completed set, the tiny foot punishing pieces come packaged in a blue Adidas shoebox, a dead-ringer for the real deal minus the LEGO cobranding and kit information printed on the lid.

The kit also includes genuine shoelaces, though some OG fans of the shoe might opt to leave the LEGO replica unlaced.

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