Conceptual Highmune Immunity Booster Kit Makes Self-Care That Much Easier
by Chloe Gordon on 06/18/2021 | 3 Minute Read
The conceptual health and wellness brand Highmune designed by Tarang Vishwakarma was created to inspire consumers to boost their immunity. The kit is packed with everything you'd need, from fruit juice to Vitamin C supplements to Tulsi Drops. The orange shade of the box exudes a sense of sheer delight while still maintaining a look of sophistication and delicacy. Self-care comes in many forms, but I'd argue that this box is the most convenient one.
'Highmune' is a hypothetical health and wellness brand based in India that aims to deliver products in the consumer market that helps build immunity. The products delivered by Highmune stands to be unique and friendly since appealing flavours are added to the products which generate curiosity and gains attention on the shelf.
The project includes several immunity building products packaged together in the form of this kit. With this you don't have to reach out to different mediums or products when it comes to building immunity, Highmune's got your back.
The kit is called 'Booost it'. The name is derived from a simple notion of boosting your immunity.
The products packaged inside are as follows : 1. Kiwi Fruit Juice - Boosts immunity, Improves Digestion. 2. Vitamin C Supplement - Supports immune and bone 3. Chocolate Chyawanprash - Builds Immunity, herbal remedy. 4. Tulsi Drops - Improves respiratory health 5. Amla Chewing Gums - For immunity and daily wellness
The colour orange radiates warmth and is associated with joy and happiness and is also associated with the term immunity hence it is used for the main box. The whole look and feel radiate strength and vitality through its dynamic colours and bold typography, since vitality and strength are the main attributes of the brand and the brand also targets a wide range of audience, which makes it acceptable for all. The same visual language is carried on to the individual product labels, maintaining a premium look with the dark glass finish and yet following the brand visual guidelines. The box mechanics are quite simple and yet appealing to the eye.
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