Ursa Major And Parks Project Collab Inspired By US National Parks
by Rudy Sanchez on 06/14/2021 | 2 Minute Read
Since the founding of Yellowstone National Park in 1872, the concept of protecting large swathes of land for recreational use and conserve the diverse flora and fauna that occupy it has spread across the country and globally, with many countries setting aside territory for the world to enjoy.
As outdoor enthusiasts, the folks at Ursa Major are no strangers to National Parks. They make cleaning and skincare products tough enough to wash off an active day in the great outdoors that are also safe for the environment and made free of synthetic and harsh chemicals while infusing them with natural ingredients.
Ursa Major’s newest limited edition soaps, in partnership with Parks Project and creative studio Franklyn, pay homage to three American national parks spread across the continent—Acadia, Zion, and Redwood—with scents and packaging inspired by each.
Consisting of three different scents of soap, each bar gets imprinted with “Leave it better,” a reminder that these magnificent places can only exist with our collective and careful stewardship. Additionally, each soap comes wrapped in distinctive packaging inspired by vistas from their respective parks. The view of the Porcupine Islands from Cadillac Mountain inspires the paper around the Acadia bar soap, with waves of blue dotted by mounds of green. The dense, foggy, lush Redwood forest is superbly depicted with earthy red, dark green, and ocean blue representing the ancient trees residing in Northern California. Finally, Zion National Park in Utah gets highlighted with bright, stratified, and undulating layers of vibrant reds, oranges, and yellows. The outer box combines elements from each wrapper.
L&E International Ltd.