Terrapi's Packaging Encompasses Diverse Unisex Beauty Ideals.
by Chloe Gordon on 05/04/2021 | 2 Minute Read
Unwind Studio has created the packaging for Terrapi that showcases the brand's philosophy and purpose through an earthy color scheme and unparalleled typography. The reflection of the brand's clean values is found through the minimalistic packaging that addresses many people, showcasing that the brand's embracing unisex beauty paragons. It's challenging to find a brand that practices what they preach, but Terrapi's values elegantly shine through both in their messaging, branding, and packaging - a triple threat in the skincare industry.
The packaging for @terrapicosmetics is an essence of brand’s philosophy where nude shades, unique typography and brand’s claim meet.
Terrapi is an organic beauty brand dedicated to individual skin stories. The project of visual identity and communication for terrapi is a thoughtful concept connected to the idea of earth-inspired therapy. Using only thoroughly examined organic ingredients, the founder has dedicated a year to the reattach of a special serum formula.
We were asked to design a branding that will reflect Terrapi’s clean and natural values. Serif font Iskry from a Polish type designer Laic was complemented with muted nudes and black. The vertical layout on the packaging adds an extra twist that makes the product stand out from among other minimalist products. With textual communication focused on the idea of diverse skin narratives and inspiring self-acceptance, the art direction for terrapin encompasses diverse, unisex beauty ideals.