Going to college in Boulder, Colorado, made me hyper-aware of the CBD industry. Before living there, I thought of CBD as something comparable to collagen. Maybe it works; perhaps it’s a placebo. However, after becoming a CBD consumer and having friends who were also CBD lovers, I realized that it’s something that does work. The only problem is that there are endless brands on the market, and finding the right one is tricky.

Enjjoy has worked with branding agency Zero to set their product apart from the masses and successfully. By creating a brand founded on the mission to create a happy party that everyone’s invited to, the visual identity is both optimistic and colorful. With brightly colored packaging that’s perfectly gradient to a bold logo that just sparks joy, Enjjoy’s branding is a party I’d want to attend. Each canister’s color is based on the purpose of the product. Energy, for example, is a radiant orange to yellow gradient, and Focus is a relaxing green to yellow gradient.

Had I known about Enjjoy in college, you can bet your bottom dollar that I would have been a user of Focus, Energy, Chill, and Sleep as those were all facets that I always needed (and still need) a boost in.