Summer is right around the corner, and I keep daydreaming of sitting on a beach with the salty air swirling around my ocean-damp hair. While I might go to the beach for a week or so shortly, Chase Design Group has created the California-inspired Beach St Vodka Soda so I can easily pretend like I’m relaxing in the sand. All of the branding elements come together on this can to communicate the contents of the refreshing drink. Keeping the cans white with pops of color that reflect the flavor allows the focus to be on the solid island vibe of a logo. This is a Vodka Soda with character.

It’s always summer on Beach St. Which is why groovy beach vibes and sun-drenched coastal signage inspire the look and feel of packaging for the new Beach St. Vodka Soda beverage from Christopher Michael Brands. Beach St. is sold in cans with an outer cardboard box.