Yeraz Gokbas designed Artisan Anatolia’s packaging with a strong focus on emphasizing the manual labor of artisans, but primarily women, both in Turkey and worldwide. They introduce you to talented handicraft producers by working with Turkish women artisans, and their packaging reflects the craftsmanship by using cultural and mythological symbols, such as fruits, animals, sun, moon, and stars. The pattern is feminine, geometrical, and whimsical perfect for highlighting fine artists.
Artisan Anatolia, adapting the values of the past to the present, was established with a mission of emphasizing the manual labor of all artisans, but primarily women, both in Turkey and worldwide. They introduce you to talented handicraft producers by working with women artisans in different parts of Turkey.
The illustrations that are part of the branding tell the story of Anatolia, by using cultural/mythological symbols, such as fruits, animals, sun, moon and stars. Eye, hand and pottery illustrations are also used in order to highlight the handicraft aspect of the brand. The packaging designs included: box, tissue paper, sticker, 2 different tag labels, thank you card, and an earring card.
