Declara’s packaging, designed by Yeraz Gokbas, features a sweet green box with a psychedelic pattern on the inside. This box was created with the new campaign in mind and centered around the theme of a “picnic on the prairie.” This campaign’s packaging is earthy in a brilliant way, fun but not over the top, and elegant yet not dull. The company realized that the packaging’s pattern design was so effective that it became a key for the new collection and was even featured on the pieces themselves. Talk about a complete circle of design.
Declara’s FW 2020 collection titled “Psychedelic Feelings” featured clothing that combined compelling print designs with pastel colors. The project was to come up with a creative idea for the campaign shooting, which was centered around the theme of a “picnic on the prairie”. The second part was designing new packaging and social media content for the brand. The psychedelic print design on the packaging also became a staple for the new collection and was featured on the pieces.
