Pearlfisher Creates a New-To-World Brand With First Non-Alcoholic Hard Seltzer, Twisted Pilar

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With more and more Millenials cutting back on alcohol or doing away with it altogether, there’s been a steady increase of non-boozy options for consumers. There’s no shortage of alternatives, whether it’s beer, wine, or spirits that emulate gins or bourbon. Despite all of these innovations directed at the growing sober movement, one category in the market has been left untouched—hard seltzer.

Now, that’s about to change with the development of the world’s first non-alcoholic hard seltzer, Twisted Pilar. With package design and branding from Pearlfisher, it’s sure to set our bubly-loving hearts aflame.

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