While alcohol sales continue to rise like our collective blood pressure, there are still plenty of folks who are trying to imbibe a little less.
Those in search of a non-alcoholic old-fashioned can rest easy now that Kentucky 74 is on the sober scene. With notes of caramel and oak, the beverage doesn’t try to be an exact carbon copy of bourbon, just the one you reach for when you’re looking to slow it down or play designated driver for the evening.
Still, design agency Franklyn’s visual identity and packaging pack more than enough punch, and from the look of it, you wouldn’t even register the infinitesimal ABV.
