If youâre looking for a hard seltzer that looks as good in your hands as it tastes in your mouth, then once youâve found High Water, youâve found the ultimate seltzer. Midday was approached by the owner of High Water to design a simple, yet picturesque scene for each hard seltzer can. Taking a cue from many peopleâs love of water and nautical activities, the creators of the High Water brand identity used funky colors and curved, linear, minimalist illustrations to set each scene.
Hard seltzers are the cool new wave of alcoholic drinks. Theyâre ideal if you want something more refined than a pint of beer, but more refreshing than a vodka soda. Demand is swelling, and we were asked to create a new premium brand led by the concept of the waterâs edge â a place of emotional significance to many.
