Stranger & Stranger Drops 19 Crimes' Snoop Cali Rosé
by Rudy Sanchez on 03/19/2021 | 2 Minute Read
Most artists that start in one field will dabble in others to explore their creativity. Musicians will act, actors will invest in new businesses, and comedians will start cooking shows. Few, however, are as prolific as Long Beach’s own Snoop Dogg. Born Calvin Broadus, Snoop continues to perform and produce music but is also busy running youth football leagues, gaming leagues, and writing cookbooks. The multi-faceted virtuoso is known for a laid-back and smooth attitude that has made Snoop a fixture in popular culture.
Snoop Dogg’s reputation for knowing how to chill undoubtedly helped make his 19 Crimes wine collaboration last year a big success. The Australian wine firm’s branding and packaging usually focus on the convict immigrants that help build the continent nation. But Snoop’s gangster background and mainstream success made him a fit for the winemaker's identity. Last year’s red blend featured a label designed with agency Stranger & Stranger, and this year’s Cali Rosé remixes that previous packaging with pink flourishes and a clear bottle that lets the wine’s hue shine. Plus, Snoop's pink signature at the top of the capsule is the t-shirt we all want.
Cali Rosé’s bottle also features an Augmented Reality (AR) component. Consumers go to askthedoggfather.com and then point their mobile device at the label where a mini holographic Snopp Dogg appears, and viewers can ask questions and interact with the hip-hop icon. The wine is available now in-store and online.