Featured image for Snoop Dogg Is The Inspiration For New 19 Crimes Wine

Snoop Dogg Is The Inspiration For New 19 Crimes Wine

by Rudy Sanchez on 05/01/2020 | 2 Minute Read

For nearly three decades Calvin Brodus, better known as Snoop Dogg, has entertained fans the world over while his persona and art have evolved. Originally Snoop was a hard-edged rapper with ties to gangsters, which earned him a lengthy criminal record that included some prison time. Although now removed from the thug life, Snopp still has a touch of the outlaw in him, with that rebellious spirit channeled into more legitimate endeavors.

Snoop’s ability to both defy cultural norms while also influencing them puts him in good company with the other personalities in the 19 Crimes line of wines with “Snoop Cali Red.” Though the Australian vintner has until now featured people associated with the Catalpa Rescue, a daring escape from the British penal colony in Western Australia, Snoop Dogg has been just as daring and bold throughout his career, playing big gambits that pay off, like collaborating with lifestyle celebrity and fellow ex-con Martha Stewart.

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"Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating, and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family,” says John Wardley, TWE Marketing Vice President, in a press release.

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The dark bottle features a black and white image of a hooded Snoop Dogg staring back at the viewer and is visually similar to that of the other 19 Crimes labels. Additionally, while the wine is still under lock and key, the labels will feature an Augmented Reality (AR) component similar to other 19 Crime's bottles

Editor's note: An earlier version of this article stated that it was unclear if the bottle would feature an AR component when, in fact, it does.