Target’s New Line Mondo Llama Hits The Crafting Bullseye

by Chloe Gordon on 03/17/2021 | 2 Minute Read

After being cooped up for over a year, we've all had our many moments of trying new things. If you happen to be like me, you might've gone through an intense crafting stage during the quarantine. And if you happen to still be in this phase or want to try it again, Target has released a new craft line, Mondo Llama, with over 400 colorful items such as paint sets and drawing kits. 

The best part? They created the new range of products for all ages, so no matter if you're retired or six years old, there's no reason you can't be part of the fun. 

Editorial photograph

Creativity is at the core of this brand, and Target commissioned artists like Amber Vittoria to create over 70 pieces of artwork that make up the brand packaging. The logo itself is youthful, bold, and the font sits somewhere between geometrical and handwritten. 

Editorial photograph

It's impressive how robust Mondo Llama's identity is; with a wide array of artist's works, the brand still looks and feels cohesive. With rainbow hues and a bold logo to match, not only will the packaging and branding inspire you to create to your fullest potential, it shows what you could make with the same tools. For example, the chalk paint features stunning neon-hued citrus-inspired doodles, and the bullet-tip markers showcase a gorgeous semi-circle abstract piece. Each packaging uniquely and flawlessly fits together into the greater identity without sacrificing style.

Editorial photograph
Editorial photograph

In a blog post, Target explained, “Our guests shared with us that they were looking for crafts with easy-to-follow instructions that cater to all creative abilities and skillsets, but they were hard to find. And as families spend more time at home, they’re also crafting more than ever. Enter Mondo Llama. (‘Mondo’ refers to something remarkable, and llamas are known for accomplishing whatever they set their minds to.) Mondo Llama lets everyone in the family create something remarkable.”

So whether you choose to paint a ceramic turtle or sketch freely on a hexagon-shaped canvas, the world is your oyster, er, llama. 

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