Aupale Vodka Delivers From Glaciers To Glasses

by Andrew Gibbs on 02/25/2021 | 2 Minute Read

Wedge worked to design Aupale Vodka’s labeling and package design. Using nature as the sole source of inspiration, asymmetrical and jagged edges were incorporated in the bottle’s shape. A plain and simple, white and black label do not demand as much attention as the tactile experience of holding the bottle in one’s hands. The brand's logo seems to denote a glacier's rough edges and lines in an intricate and irregular pattern that add a touch of charm to the bottle and box. 


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Aupale's bottle design is inspired by 1960s Finnish glass masters, as well as its origin: the glaciers of the extreme Canadian north below an Aurora Borealis sky. The challenge was to craft a custom bottle inspired by its origin, that was also based on the classic Bordeaux shape. 

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From sky to glacier, this exchange of natural energy influenced the glass' shift in texture from smooth to rippled, down to the icy glacial-like base. The brand symbol is debossed in the punt (the dimple at the bottom, which is a perfect half sphere). When you look at the bottle from the front it becomes irregular, like an iceberg, because of glaciers’ organic texture.

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A silky pale green cap made of 100% recyclable tin, nods to the borealis sky, refined. The choice in typography brings an edge to elegance and a modern view of luxury for a brand whose distinction is unearthed from the ultimate inspiration: nature. 

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Editorial photograph
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