Aupale Vodka Delivers From Glaciers To Glasses

Wedge worked to design Aupale Vodka’s labeling and package design. Using nature as the sole source of inspiration, asymmetrical and jagged edges were incorporated in the bottle’s shape. A plain and simple, white and black label do not demand as much attention as the tactile experience of holding the bottle in one’s hands. The brand's logo seems to denote a glacier's rough edges and lines in an intricate and irregular pattern that add a touch of charm to the bottle and box. 

Aupale's bottle design is inspired by 1960s Finnish glass masters, as well as its origin: the glaciers of the extreme Canadian north below an Aurora Borealis sky. The challenge was to craft a custom bottle inspired by its origin, that was also based on the classic Bordeaux shape. 

From sky to glacier, this exchange of natural energy influenced the glass' shift in texture from smooth to rippled, down to the icy glacial-like base. The brand symbol is debossed in the punt (the dimple at the bottom, which is a perfect half sphere). When you look at the bottle from the front it becomes irregular, like an iceberg, because of glaciers’ organic texture.

A silky pale green cap made of 100% recyclable tin, nods to the borealis sky, refined. The choice in typography brings an edge to elegance and a modern view of luxury for a brand whose distinction is unearthed from the ultimate inspiration: nature.