Barely legal 23-year-old craft brewery Blue Point Brewing Company has entered the new year with a new look. Founded on Long Island in Patchogue, NY, Blue Point is well known at the taps for its signature buoy marker incorporated into their original logo from 1998 and their refresh after being sold to Anheuser-Busch back in 2014.

“When Blue Point went through a logo update and packaging refresh in 2017, we were playing catch up to the craft industry at that time – we were still using the original graphics from 1998,” said Blue Point general manager Carrie Shafir. “We have always been a company that prides ourselves on being forward-looking and innovative, and with this update that we are rolling out, we are finally getting back to that position.”