TODAY IS THE LAST DAY TO ENTER DIELINE AWARDS 2021

Blue Point Brewing Taps Bardo Industries for Brand New ‘On Point’ Look

by Casey Fisk on 02/23/2021 | 2 Minute Read

Barely legal 23-year-old craft brewery Blue Point Brewing Company has entered the new year with a new look. Founded on Long Island in Patchogue, NY, Blue Point is well known at the taps for its signature buoy marker incorporated into their original logo from 1998 and their refresh after being sold to Anheuser-Busch back in 2014.

“When Blue Point went through a logo update and packaging refresh in 2017, we were playing catch up to the craft industry at that time – we were still using the original graphics from 1998,” said Blue Point general manager Carrie Shafir. “We have always been a company that prides ourselves on being forward-looking and innovative, and with this update that we are rolling out, we are finally getting back to that position.”

Editorial photograph

 “We moved into our brand new, beautiful brewery in 2018, which was a huge moment for the brand in that it was a major investment in our ability to brew (a lot more) quality beer,” Shafir added. “How we show up on the shelf wasn’t necessarily reflecting that. We needed a packaging system that was consistent and graphics that matched the quality of what is inside each can or bottle.”

Editorial photograph
Editorial photograph

Brooklyn-based design studio Bardo Industries was thrown the line to help the brewery’s logo and packaging system sink or swim.

Editorial photograph
Editorial photograph

The new packaging system as a whole, including labels, case wraps, and trade materials across brews and SKUs, gets made up of bold, attention-grabbing, graphic illustrations that serve as a lighthouse beacon for thirsty patrons across the bar and would-be buyers in the beverage aisles. Artists commissioned from around the world lent their talents to Blue Point’s extensive lineup to reflect each brand and make each beer look “on point.”

And fear not, Blue Point’s beloved buoy was not lost at sea, as it still appears on the company’s flagship brew, Toasted Lager. 

Editorial photograph

Blue Point has been doing a rolling transition of the new branding, already releasing Toasted Lager, Hoptical Illusion, and Imperial Sunshine via digital assets, with their sights set on Spectral Haze and other offerings by March. LIIT, Blue Point’s line of hard tea seltzers released in July 2020, however, will keep its bright, geometric 90s vibes packaging in-tact.

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