Stella Artois And Palace Skateboards Announce Limited-Edition Collab
by Rudy Sanchez on 02/16/2021 | 2 Minute Read
Going out and meeting up with friends at the local watering hole might be just an idea for the time being. Those legendary nights out with friends often give us those stories we'll tell thousands of times and forge some of our most lasting relationships.
It’s that hang at the bar or pub that partly inspires the latest collaboration between beer brand Stella Artois and skate brand Palace.
The limited line of clothing and accessories, including a chalice and skimmer, is a blend of the Belgium brewer and skateboard brand’s distinctive visual elements. The “Artois” is replaced with “Palace” across the limited-edition release, and the logo’s horn gets swapped out for a cherub, and the letter P. Palace’s signature “Tri-Ferg” logo, designed by Fergus Purcell, is also featured in the capsule, while t-shirts sport a P-shaped chalice being skimmed along the top, a nod to Stella’s “ritual” draught pour. The end result pays homage to both Stella’s heritage and Palace’s street style. There might not be an occasion for a night out at the pub quite yet, but the Palace X Stella Artois still drips on Zoom or Tik-Tok.
“Stella Artois and Palace coming together is an unexpected match made in heaven,” Lara Krug, vice president of Stella Artois marketing, said in a statement. “The collaboration reflects Stella’s further evolution of working with first-class brands in the fashion world. Meanwhile, it pays a beautiful homage to the beer’s natural role within the streetwear and skate community that Palace has masterfully cultivated over the last decade.”
Stella and Palace’s capsule drops Friday, February 19, 11 am GMT.