Lay’s is known for its strong snack game, especially when it comes to potato chips, which, turns out, is made from a special breed of tuber exclusive to the brand. That bespoke spud also serves as the base for the latest hype drop, a craft distilled potato vodka.

Teaming up with Portland-based Eastside Distilling, the four-times distilled vodka comes in packaging less potato chip bag and more craft spirit. Lay’s signature yellow is the base for the primary label, which is reminiscent of a potato chip. The red from Lay’s logo gets used as a secondary color, and the wordmark comes rendered in a sleek black instead of the customary white. Eastside branding is on the bottom of the bottle and neck label, and it gets capped with a black stop to complete the chic design.