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Massif Gin Is Tall, Dark, And Handsome

by Chloe Gordon on 11/09/2021 | 2 Minute Read

Because the ingredients hail from the mountains of Romania, designer Stefan Andries used this astonishing fact as a focal point for Massif Gin's packaging. The topographical map of the mountains inspires the lines on the packaging, and when placed on a black background, they elegantly pop off the bottle. This gin packaging is as sleek as they come, and utilizing the darkness subtly sets this bottle apart from its competitors.


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Massif is an upcoming gin brand, handcrafted using ingredients that are locally foraged near Ceahl?u Massif - one of the most iconic mountains in Romania.The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock - the shape of the letter flows like a signature and is complemented by the elegant wordmark.The idea behind the labels revolves around Ceahl?u Massif and its spectacular cliffs, valleys and peaks - the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain.

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Editorial photograph
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Editorial photograph
Editorial photograph
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Editorial photograph
Editorial photograph

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