San Jose, California, dispensary Airfield Supply Company, has announced its line of cannabis flower, pre-rolls, concentrates, and vapes called Aviation. The new brand leverages Airfield’s vertical integration as a full-service cannabis retailer to cultivate flavor-forward indoor and hand-trimmed buds sealed in sustainably-focused, stylish packaging.

Aviation’s branding and identity from designer Sam Jorden builds on the air travel concept developed by Airfield CMO Chris Lane and CEO Marc Matulich, with nods to travel and flight on the packaging. The colorful graphics feel inspired by vintage airline posters, while typography is superb; the Aviation wordmark’s lower-case “t” has a crossbar that tilts upwards and joins with the “i’s” dot, strengthening the flight concept elegantly.