Bold Branding Represents The Nostalgic Feeling Of Eating Ice Cream Through Voilà’s Packaging

Published

October 1, 2021

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Voila is a well-known dessert shop in Egypt, and their range of prepackaged ice cream products is designed by BOLD Branding. Implementing a unique set of icons, pastel colors, and the illustrated tongue for each of the packaged flavors sets the branding apart from competitors. In addition, BOLD Branding did a fantastic job of exuding the joyful nostalgia of ice cream and representing these familiar feelings through the packaging design.

Editorial photograph

Our client is a well known desserts shop in the Egyptian market; known for it’s high quality, unique products with sophisticated designs and distinctive brand image. We wanted to create a sub brand for the new pre packed ice cream range that will match Voilà’s innovative identity, remarkable packaging, with unique design philosophy that will stand out among competitors. We fashioned a unique icon for the product range to be treated as the main emblem that will be used in all the ice cream current and future range.

Chloe Gordon Cordover

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover