Drinking for a good cause? Don’t have to ask us twice. This celestial design for Tip Jar Fund not only helps bring help to those affected by COVID-19. The interstellar design utilizes a beautiful rich blue and the lunar cycle to make a lasting impression. It sort of feels like the months have been slipping by during this wild year, but with Tip Jar, taking a sip of this winter-inspired drink will almost make you feel like we can make it to the finish line of 2020.
Tip Jar Fund – a hospitality relief fundraising money for individuals affected by COVID-19 wanted to offer a bottled cocktail to help raise funds for their cause.
Jack Hawkins was tasked with creating and building the brand and packaging and all assets in under a week – whilst also needing to find a way to stand out on shelf in the sea of homogenized bottled cocktail packaging that already exists. These almost all follow the cosmetic industry trend of using a minimal white label with minimalistic industrial style text. Jack Hawkins believes cocktails are meant to be fun and exciting, they should make you feel like you are taking part of something- experiencing something unique ina glass. Bottled cocktails should be the same, and the boring white labels that dominate most bottled cocktails harm this experience in a cheap attempt to feel premium at the sacrifice of bringing joy.
