Most folks by now are familiar with HBO’s prolific oeuvre of critically acclaimed smash hits like Game of Thrones, The Sopranos, Insecure, and Curb Your Enthusiasm.

HBO doesn’t just crush it when it comes to original programming; the network has also embraced viral, experiential marketing as a way to promote their shows. For their latest drama Perry Mason, set in Prohibition-era Los Angeles, HBO draws inspiration from the past and the present to create their latest influencer kit.