HURRY – EARLY BIRD ENDS TODAY – DIELINE Awards 2024
Featured image for Plant To Pint! River St. Joe: Branding a Farmstead Brewery

Plant To Pint! River St. Joe: Branding a Farmstead Brewery

by Shawn Binder on 08/31/2020 | 3 Minute Read

We're digging the sophisticated and grass-roots design of River St. Joe brewery that utilizes growlers as a nice reminder to the past. 

The earth-tone color pallate helps build a brand system that incorporates a bird carrying a flower. The mature illustration highlights that this is a brewery steeped in tradition, while the sticker system with playful copy such as "your new favorite" and "plant to pint" plays with a variety of modern shapes that prove that River St. Joe isn't afraid to step into the future. The authoritative serif font utilized throughout the branding design proves that this is a brand who knows how to brew a craft beer, and plans on sticking around. 


Grain-to-glass. Farm-to-table. The brewery doing it all deserves branding that does the same.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph