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The Custom Color Treatment: How Brands Up Their Game with Specially-Formulated Hues

Published

One announcement we’re always especially excited to share with our readers is the Pantone Color of the Year. Getting to see that carefully curated and expertly selected hue for ourselves—and understanding the reasoning behind the color—is a highlight for pretty much every designer. 

But the Color of the Year is just one of the many colors Pantone creates and identifies year-round.

“We work with approximately 100 clients per year across a range of industries and market segments on the development and/or creating of a unique custom color,” said Laurie Pressman, Vice President at the Pantone Color Institute. She added that Pantone sometimes spends months nailing down precise shades for clients.

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