One announcement weâre always especially excited to share with our readers is the Pantone Color of the Year. Getting to see that carefully curated and expertly selected hue for ourselvesâand understanding the reasoning behind the colorâis a highlight for pretty much every designer.
But the Color of the Year is just one of the many colors Pantone creates and identifies year-round.
âWe work with approximately 100 clients per year across a range of industries and market segments on the development and/or creating of a unique custom color,â said Laurie Pressman, Vice President at the Pantone Color Institute. She added that Pantone sometimes spends months nailing down precise shades for clients.