The final stages of a project are typically a stressful time for a designer because the moment to present your work to the client is fast approaching. It means that the hardest work is yet to be done, the moment when you explain your concept and try to make it more attractive to the client.

As a designer, you wish you could say less and show more, and you hope your designs convey a powerful, lasting message, telegraphing not only your idea but its exclusivity in comparison with others. If you’ve worked in the industry for a while, you likely have come to a few conclusions: