Luxury for everyone! The design for Tohum see it’s gold embossed letters weaving in and out of each other, bringing a sense of unity and continuity. It’s a unique type play that pays off handsomely, allowing the name of the brand to be the hero of the design, while the minimalist approach to the rest of the design invokes a feeling of accessibility and luxury. The design pairs beautifully with the company’s mission, but in a subtle and design-forward way by connecting all the letters.
To define Tohumâs unique position in contemporary fashion, we created a complete experience that takes the brand forward as a natural luxury brand for everyone.
At the heart of Tohum is the timeless idea of connection â the desire to bring us closer to our origins and each other. Our new Tohum expression âTo be Humanâ captures this inspirational idea and takes it onto the world stage with an iconic identity that symbolizes unity and embodies humanity.
