As summer gets underway, those reaching for a G&T and a new addition to their bar cart should look to craft gin Junipero. Branding agency Stranger & Stranger recently rebranded the gin and updated their packaging with a bold message, telling consumers to have âmore firstsâ and âless fear.â
“As the original American craft gin, Junipero deserves to have a certain swagger. It’s always been a bold and distinctive liquid with an unfiltered opinion about what gin should be, and the new packaging celebrates that free spirit with a confident dark juniper colored glass and brand message – “More firsts, less fear” – wrapping around the bottle.
