MedMen: [statemade] Is Designed For the Modern Cannabis Consumer

by Jessica Deseo on 02/01/2020 | 2 Minute Read

To help MedMen launch their new product brand [statemade], MATTE developed a brand strategy followed by a cohesive visual brand identity, inclusive of packaging and vape design.

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Aimed at the modern cannabis consumer, each product in MedMen’s [statemade] line is named after the effect it's designed to create – the max line is for activities, for example, while zzz supports rest. The reason for foregoing the typical indica, sativa, hybrid, and strain names is to attract those who are new to the cannabis space and may be intimidated by the more formal terms associated with marijuana.

Editorial photograph
Editorial photograph

This philosophy spills over into the packaging and product design as well, which specifically targets the growing segment of women cannabis consumers. At first glance, you could easily mistake the packaging and aesthetic for a campaign from a luxury makeup or fragrance brand; it doesn’t scream cannabis, and that’s the point. Instead of the typical vape design, the [statemade] pens have a more sleek look and are square-shaped to prevent rolling. In terms of design, the vape pens are similar to what you’d expect from a luxury eye-liner or mascara line.

Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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