LaDiDa Is A Soothing Oat Milk Latte With Full-Spectrum Hemp Extract
by Bill McCool on 04/06/2020 | 2 Minute Read
Every once in a great while, you find a beverage with packaging that serves not only as a much-needed state of mind but a soothing balm. At least, that’s what I’m hoping for when I’m scavenging for supplies at my local grocery store.
So if you’re looking for a beverage that feels as grounding as your daily ritual of going to the coffee shop, look no further than LaDiDa, a newly released line of ready-to-drink oat milk lattes featuring 15mg of full-spectrum hemp extract. Each beverage in the collection—Matcha, Golden Tumeric, and Honey Lavender—is coffee-free and meant to be consumed during a specific time of day (sunrise, midday, and sunset).
Each drink contains less than 0.3% THC, and the water-soluble hemp oil gets extracted through eco-friendly means via cold-pressing, and it's perfect for adding some much-needed chill to your day. The oat-based drinks ship direct-to-consumer, and similar to Dirty Lemon, you can place an order via text message or sign up for a recurring subscription.
For the branding and visual identity, the folks at LaDiDa turned to Tori Baisden at Utendahl Creative. Wanting to usher in a feeling of calm, Baisden found inspiration in manga comics of all things. Specifically, those artists tend to use a large panel to showcase a natural landscape, something quiet that reflects a more contemplative tone, as well as a pause in the story.
That’s why the packaging features a landscape illuminated by the sun—plus, the position of it on the can indicates the flavor you’re drinking and the time of day when it’s ideal for consumption. The colors utilized on the packaging also serves the same purpose, and they're meant to come from nature. No neon hues or electric yellow suns here; instead you’ll find contrasting shades like a mellow pink paired with a more earthy green, or a sunset purple with a subdued yellow.
The cans also sport a matte coating, which softens the packaging and contributes to the warm, laid-back mood they’re quietly engineering. For the shipping boxes, they went with a forest green as a means of grounding the canned landscapes kept inside. It’s an overall natural aesthetic that doesn’t feel lazy, contrived, or overtly hemped-out.
So, if you’re looking for some “morning momentum,” a midday meditation,” or a “calming close,” LaDiDa has you covered. And you don’t even need to leave the house to find some.
Photos: Erin Yamagata.
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