The Brand Identity For BetweenUs Is Warm & Inviting
by Shawn Binder on 04/19/2020 | 2 Minute Read
The brand design for BetweenUs eyebrows proves that the two lines on your face are the most expressive of all. Utilizing a rich earth-tone color palette meant to recall various skin-tones, the shapes work in harmony with the line drawings to create a sophisticated brand experience. Looking at BetweenUs' decidedly feminine packaging, a consumer is invited to imagine all the possibilities their face could accomplish.
As the name implies, BetweenUs promotes the intimate relationship between the brand and the consumer, in the personalized design of eyebrows. The brand intends to value what really exists “between us”, (brand and customer), be it a story, a gesture or an action and, mainly, the excellence of the service.
The individuality of the eyebrow and the way it becomes the main element in the expression of each one, are celebrated through a brand that invested in every detail. Influenced in the Nordic style, the visual identity was inspired by the art of Henri Matisse for its simplification of shapes and the typical rhythmic movement of its lines, translating the beauty of feminine traits and the importance of taking care of ourselves. Based on the different skin tones, we created the color palette, which invites you to a warm and intimate environment, in the brand’s physical space.