The brand identity of Beanfolk is one that pays homage to every creative who has ever pulled an all-nighter working on a passion project, with a cup of coffee in their hand. Featuring what looks like paint strokes, and utilizing playful illustrations, the brand's identity plays into the idea that art is a process and that not every element needs to be symmetrical. The result is a coffee brand that is both playful and self-aware, the perfect combination to capture the hearts of their audience.
Beanfolk is a Shanghai-based coffee company focused on providing the most unique and exotic coffee and coffee-based products with the highest levels of quality, rarity and taste. The company's main imports come from the isles of Papua New Guinea.
Inspired by Beanfolk's connection to Papua New Guinea, as well as its commitment to creativity, sustainability and craft, we translated this brand story into natural, vibrant, organic textures, colors, and intricate linear motifs—all tempered by panel blocking and contemporary, clean typography.
A balanced blend of the raw and the refined.
From these very special and exclusive products and services, we identified a story about offering sophisticated yet 'wild' experiences that reward and encourage open-mindedness, exploration and expanding one's palate: Beanfolk is the premium guide to the adventurous world of exotic coffee.