Thesis Beer Project's Visual Identity Fires On All Cylinders
by Andrew Gibbs on 03/01/2020 | 3 Minute Read
What could be better than well-designed beer? Well-designed beer with a social good cause. From the type-forward cans to the illustrator growlers, Thesis Beer Project and Buddy-Buddy teamed up for a collaboration that fires on all cylinders.
Thesis Beer Project is a new craft brewery with a mission: to brew exceptional beer that serves as a catalyst for purposeful change in the local Rochester, MN community.
Their founders engaged Buddy-Buddy as creative partners in their business’s infancy to name the brewery, define their positioning, and bring their vision to life through an approachable and distinctive visual brand identity.
In advance of the brewery’s 2019 launch, we created and oversaw every branded application—from packaging and merchandise to the taproom’s interior design, signage, and murals.
“The standout work of Buddy-Buddy was a huge differentiator for our business in a crowded craft brewery scene. Ross and Andy took the time to get to know us as individuals and listened closely to how we wanted our brand to feel, and why. They nailed the small details and brought our brand to life in an amazing way that was beyond what we could have imagined.”
– Allyson Palmer, Co-Founder & Owner
- Agency: Buddy-buddy