Gender-Neutral Brand Odele Believes Good Hair Is For Everyone
by Andrew Gibbs on 02/27/2020 | 2 Minute Read
Good hair is for everyone, which is why Odele has us feeling refreshed and ready to rinse & repeat. The type-focused packaging design will have anyone swooning.
Odele is a woman-owned-and-operated clean beauty brand that crafts gender-neutral hair care products. Their initial portfolio consisting of 11 products launched in January throughout Target stores across the United States.
Design firm Buddy-Buddy worked with Odele's founders to develop their branding, packaging design, and all go-to-market collateral, including digital + social assets, print executions, illustration, and photo art direction.
Since launching, Odele has received rave reviews by the likes of WWD, Coveteur, People Magazine, and Domino Magazine among others.
- Designer: Ross Bruggink
- Design Firm: Buddy-Buddy
- Client: Odele Beauty
- Model Photography: Lauren Krysti, Pegboard