Feel is a skincare brand you’ll want to reach out and touch. Comprised of two shades of rich, red brown, Feel focuses more on it’s direct design rather than flashy patterns or colors. The approachable, serif font for the label is surrounded by negative space, conveying a level of luxury that has become common, yet appreciated in skincare systems. The matte texture of the containers, coupled with the ridged feel of the boxes make Feel a sensory experience for your fingers.

Inspired by the desire to turn your self-care ritual into self-awareness — the Feel brand has undergone a metamorphosis to reflect a new state of consciousness.

Each touchpoint has evolved, from the brand’s foundation to the formulations of its product line, and outwards to all of its expression points. The new Feel brand focuses heavily on the efficacy of its products, taking a straight forward approach that focuses on ingredients first. Each product is developed with large enough concentrations of each key ingredient to be highly effective.