If you’re not able to travel this holiday season to sunnier weather, Double Dutch mixers might just bring a tropical element to your holiday cocktails. Utilizing a pallate of bright, vibrate colors that make you dream of sipping a cocktail under the sun this tonic mixer is transportive. Each flavor variant has a beautifully illustrated scene of the flavors in each tonic, alongside tropical elements such as blooming flowers, foliage, and tropical birds. The eclectically illustrated scene makes every drink you make with Double Dutch feel like a vacation.
Award-winning mixers Brand Double Dutch launch a striking and disruptive new rebrand, focussed on its distinction, flavor and fun.
Double the flavor, double the taste, Double Dutch was set up by Dutch twins Joyce and Raissa after they noticed a gap in the market for a mixer that was bold, experimental and unique. Industry entrepreneurs, with Innovative flavors to rival the most creative of spirits, Double Dutch are flavor alchemists, pairing unexpected combinations, creating versatile and distinctive mixers.
We have created a fun and contemporary look and feel, to disrupt the mixer category, bringing to life the storytelling of their premium ingredients and distinct combinations. Looking to evolve and revolutionize the brand, we worked on reinvigorating the overall pack design, creating standout on the shelf.
Drawing on the provenance and unique stories of the ingredients, the new designs are rich with storytelling, discoverability and intrigue, using bright illustrations to display a world bursting with flavor, while telling the extraordinary tale of each product.
Hamish Shand, Creative director and founder of Boundless says, ‘Looking to explore how to redefine the brand, we stretched Double Dutch into a contemporary new space, helping distinguish them from the competition with an elevated and confident proposition that’s multidimensional and attention-grabbing. The new look now offers consumers easier flavor navigation, with impactful colors and sophisticated pattern arrangements that work alongside their existing brand crest.’
Raissa de Haas, co-founder of Double Dutch says, ‘We thoroughly enjoyed collaborating with Boundless on this dynamic and strong redesign of Double Dutch. Each variant in our range now disrupts on shelf, energized and zestful, the packs have taste appeal and a strong premium look that sets us apart in the mixers category. Boundless perfectly captured our individuality and essence, maintaining what makes us unique, heroing the products and our story flawlessly.’
