We’re loving this Christmas gift from the Affinity Creative Group, who took the spirit they approach every collaboration and distilled it on a coffee bag. From the wavy lines to the color pallate, each design choice is meant to excite and intrigue. The way the text grows as it bows out from the center of the bag speaks to the fact that one idea can spark a million others. The illustration showcases a 60’s-inspired woman opening her mind to the possibilities. With the tagline “fuels your creativity,” it’s clear that Affinity Creative Group knows who they are as a team, and as a team they shine.
The toughest client a creative agency will ever have is itself.
Everybody has an idea, design, or opinion that is ‘the best.’ There is always plenty of ego, pride, and hyperbole to go around. Fortunately, the team at Affinity Creative Group plays nicely together, with egos in check and collaboration the norm. We all agreed we must deliver a captivating creative solution for our 2019 holiday greeting–after all, ‘creative’ is in our name– it’s what we do. How to do it?
