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Painting A New Narrative During COVID-19: Scents Of Humor

by Shawn Binder on 10/08/2020 | 2 Minute Read

While there is nothing funny about a global pandemic, the creators of Scents of Humor took this time to bring a smile to their customer's faces. Armed with charming copy and a design that is industrial and appealing, Scents of Humor takes a bleak time and gives it some levity. We're loving the paint can design for these candles, coupled with copy that will make even the most stern consumer crack a smile. Sex thyme? Sure to be a modern-day classic.

The color blocking and large-and-in-charge typeface are endearing and will make Scents of Humor the perfect housewarming gift. 


Scents of Humour is the brainchild of Aaron Colfer & Jack Horwood.

Friends since school, they have always joked about combining skills and launching a product together. Aaron, a product and packaging designer, has always been good at making things look good. While Jack, an aerospace engineer, has got the experience to make things work well.

Their hands were recently forced when Jack was let go from his day job due to the COVID-19 outbreak. Having just become a father to little baby Henry, Jack and Aaron hatched a plan to design and make candles in Aaron's kitchen. Jack has been busy experimenting with wax and fragrance formulas while Aaron has been occupied with the branding and packaging design.

Not to mention, they’ve both been hard at work writing the copy for their candles that will make you smile. A few writing sessions later and Scents of Humour was born!

Each one of their unique soy wax candles has a funny/puny name. They wanted to create a product that was unique within the market and didn’t take it’s self too seriously. Created with gifting in mind. They wanted to create the ultimate present. Where else can you buy someone a Scents of Humour? All of their candles are made with natural, sustainably sourced soy wax and cotton wicks for a clean, even burn. The fragrances that they use are cruelty free and never tested on animals.

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