The illustrations for Dogueiros are as friendly as your favorite canine. The new packaging system is captivating in the way it brings warmth and approachability, not to mention a striking modern take, to the dog food category. The illustrations show various owners embracing their furry friends, a heart-warming image that will stop you in your tracks whether youâre looking for animal food or not. The vivid greens and warm oranges are the perfect color combinations to make you feel all fuzzy inside from the moment you lay your eyes on this product.
The project consists of redesigning Dogueiros’ package. Dogueiros is a pet food brand from Brazil. After an immersion on the client, we saw the need to change the company’s positioning and presentation on the market. The new design presents a consistent graphic project, with new colors, visual effects and friendly illustrations. Also, the new layout collaborates to clarify information on the package, highlighting the most important aspects. Finally, the project bets on a more ludic approach reflecting the happy and healthy relationship between dogs and humans.
Besides a new package, the project was important to the strategic transforming process of the company. The redesigned graphic design inspired a complete renovation on the brand’s visual language. Therefore, illustrations, typography, colors and new visual elements were used on the communication and several other brand’s touch points.
