Kinetic Energy For Puma's Future Flash Launch

by Shawn Binder on 10/30/2020 | 2 Minute Read

For the Future, lightening strikes twice. This sleek, hyper-futuristic shoe box design utilizes a stunning matte black and bright blue that brings a lot of kinetic energy to the table. The chunky typeface is captivating, highlighting the energy and vigor that so many runners bring to their craft.


For the launch of the Puma Future Flash football boot, Bristol-based agency, HereAfter, was briefed to create a highly impactful piece of seeding packaging to be sent out to Puma's players and select press.

The limited-edition presentation case captures the energy of the new football boots as it illuminates automatically when removed from its delivery box. Internal LED lights cast an electric blue glow through the graphic lightning bolts that cut through the sleek matte black Perspex outer. As the hinged lid is opened the boots are presented jewel-like on a raised platform, which has been laser etched with a repeat pattern inspired by the fabric of the boots.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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