KILIG x NAGLIS Asks You To Feel Their Vibe

Finally, a gender-neutral hand cream with a little pop.

We love this collaboration between KILIG and Lithuanian influencer Naglis Bierancas. From the playful photoshoot to the kitchen sink aesthetic on the packaging, we can certainly feel the vibe they're putting out.

SITUATION

KILIG is a growing Lithuanian cosmetics brand. Naglis Bierancas is one of the most famous Lithuanian influencers and a long-term KILIG partner. So the desire to embody their collaboration was born organically. KILIG and Naglis have a lot of in common, including playfulness and courage to be one-of-a-kind.

Our task was to create a limited-edition hand cream package that would reflect the KILIG brand essence, be playful, and recognizable to the thousands of Naglis followers.

SOLUTION

As a personality, Naglis is very striking in his character and unique style. Leopard print shirts, various accessories, and tattoos are very close to Naglis' soul. So the chosen collage-style helped to reveal his very own style. The box's surface is used not only for mandatory information but also for telling Naglis' story.

The cherry on top – shiny design elements help to reflect the product since it has a glowing texture.

The design breaks stereotypes in showing that the hand cream is not just for women but for everyone!

Feel my vibe!