When it comes to collaborating on sustainable packaging design, it all starts with an idea, and the end result is a new package that succeeds in the marketplace because it addresses consumer needs, preferences, and buying decisions. However, everything begins with understanding the lifecycle of the products and what the performance needs are for packaging throughout the entire value chain.
For that to happen, we need to take a holistic approach. A starting point today requires looking at where and how we can design with renewable and recyclable materials while minimizing the use of fossil fuels. The consistent quality of the material is also pivotal, as well as ensuring high production efficiency and the prevention of waste in packaging manufacturing and packing lines.
Well-designed packaging should protect the product inside and the world outside. The crucial step is to develop a packaging solution created with its entire lifecycle in mind. One package that exemplifies this is the Arctic Blue Gin package we designed for the U.S. market with a dramatic holographic design inspired by the Northern Lights.
